Crumbl Cookies faces store closures amid sales decline

Crumbl Cookies has closed 57 locations across the United States this year following a significant drop in sales. The closures include seven stores in California, specifically in Paso Robles, Pismo Beach, Hanford, Ladera Ranch, Mira Mesa, Cupertino, and Westlake Village, as well as locations in Alabama, Florida, and Kentucky.

Reports indicate that store traffic fell 32% year-over-year in August, with overall sales down 70% compared to two years ago. At its peak, the company sold over a million cookies daily. Currently, at least 55 franchises are listed for sale.

In an effort to attract budget-conscious consumers, the company is also launching its first value menu at participating locations starting October 23, 2026. The menu features items such as chocolate chip cookie thins and dirty sodas, with some bundles starting at $1.69.