Cruzcampo launches new campaign and limited-edition shopping trolley

Cruzcampo has launched a new advertising campaign and a limited-edition product collaboration aimed at connecting its traditional brand identity with younger generations.

The campaign features actress Carmina Barrios and content creator Paula Sevillano in a commercial set within a traditional neighborhood market. The spot depicts a humorous interaction between the two characters during their shopping routine, emphasizing local customs and the brand's deep ties to Andalusia.

In addition to the media campaign, Cruzcampo has partnered with the company Rolser to release a limited-edition version of the traditional shopping trolley. The product features a recognizable silhouette with an 'off-white' chassis, a cotton bag, and exclusive charms for personalization. The initiative seeks to reframe the shopping trolley as a sustainable and practical accessory for urban lifestyles, including use at festivals, beaches, and picnics.