CURSOR Software AG unveils AI agent at CRM Congress 2026

The CRM Congress 2026 focused on the integration of artificial intelligence within Customer Relationship Management systems, emphasizing the human element of the CRM community. Key discussions centered on moving beyond AI as a buzzword toward practical application.

Anne Rühl of CURSOR Software AG presented the future of CRM, advocating for systems that actively think rather than serve as mere administrative tools. This includes the introduction of ‘CUKI’, CURSOR’s proprietary AI agent designed to evolve from ‘Chat With Your Data’ capabilities into customizable agents for marketing, sales, and customer service.

Practical use cases were demonstrated by various companies, including Evalanche and Wavestone, showcasing how marketing automation and autonomous AI agents can function in sectors such as municipal utilities. Participants also highlighted how existing tools like TINA and EVI have improved efficiency in lead management and process clarity for companies like N-ERGIE and ENTEGA Plus GmbH.