Cvent pledges $1 billion AI and product development spend as it rebrands and tops Gartner Magic Quadrant

Event‑management platform Cvent was named a Gartner Magic Quadrant leader for event marketing and management platforms for the third consecutive year. The company also announced a major rebranding effort and a $1 billion investment in product development, AI integration and research over the next three years.

CEO Reggie Aggarwal disclosed the plan at Cvent Connect 2026 in Nashville, where about 550 attendees gathered. The funding aims to expand Cvent’s global reach, add AI‑driven features and improve tools for event organizers, marketers and hospitality professionals.