Cycling brands SIDI and ISB SPORT announce new product showcases

Cycling brands SIDI and ISB SPORT are preparing for major industry showcases. SIDI will participate in the International Bike Festival from September 4 to 6, presenting its SS27 collection. The brand will feature the SIDI Shot 3, a high-end road shoe developed with Tour de France rider Isaac Del Toro, and the Ravix gravel model. SIDI also plans to demonstrate its new Millennium Fit system, designed to improve shoe fit and comfort.

Meanwhile, ISB SPORT is expanding its presence at Sea Otter Europe in Girona. The Italian company aims to strengthen ties with distributors and manufacturers while showcasing the evolution of its BO Bearings range. ISB SPORT will also utilize the event to support professional training through its partnership with Formació Bici and feature its various racing teams, including Massi ISB SPORT and the ISB Factory Team.