Cycling communities gather for historical treks and brand events in Italy

In Italy, various cycling groups and brands are emphasizing community and historical routes. The Vulkan MTB group, a section of the Società Alpina delle Giulie, completed a multi-day cycling expedition following the historic Via Vandelli. The route spanned from the Emilia-Romagna Apennines to the Tyrrhenian Sea, traversing the Garfagnana and the Apuan Alps, utilizing sections of the 18th-century road designed by Abbot Domenico Vandelli.

In the Dolomites, the first Cervélo Owners Day 2026 was held in Canazei. Organized by Pon. Bike Italia in collaboration with Val di Fassa, the event highlighted the importance of brand identity and community in the cycling industry. The gathering focused on the emotional connection and sense of belonging among enthusiasts, serving as a strategic response to a shifting global market where competitors offer lower prices.