Cycling market sees major sponsorship and brand shifts

The professional cycling market is experiencing significant movement regarding team sponsorships and brand partnerships for the upcoming season. The Milanese brand Drali, led by Andrea Camerana, Gianluca Pozzi, and Robert Carrara, is expected to continue its partnership with the Norwegian Repsol team and may also join an ambitious Italian-Hungarian formation, MBH Bank Csb Telecom Fort.

Other major industry shifts include Merida potentially returning to top-tier competition with a team similar to Soudal, while Specialized is rumored to move to Red Bull, leaving its current Belgian team. Additionally, there is speculation regarding a potential separation between the retail giant Lidl and the American bicycle manufacturer Trek, despite Trek having a contract through the end of the 2028 season.