Cygames becomes first Japanese premium partner for Prix de l'Arc de Triomphe

Cygames, the Japanese game developer known for ‘Uma Musume Pretty Derby’, has become the first Japanese company to be appointed as a premium partner for the Qatar Prix de l'Arc de Triomphe. The company signed a sponsorship agreement with France Galop, the governing body of French horse racing.

The prestigious race is scheduled to take place on October 4 at the ParisLongchamp Racecourse in France. As one of the world’s premier horse racing events, it features a total prize pool of 5 million euros, the highest for any race held in Europe.

During the ‘Prix de l'Arc de Triomphe Weekend’, Cygames’ logo will appear on race programs and track boards. Additionally, the event will feature life-sized figures of characters from ‘Uma Musume Pretty Derby’—Orfevre and Gold Ship—who are modeled after famous racehorses that have competed in the Arc.

This partnership follows Cygames’ previous role as the title sponsor for the ‘CYGAMES GRAND PRIX DE PARIS’. France Galop expressed satisfaction with the collaboration, noting its potential to reach new audiences and strengthen the brand image of French horse racing.