Cynar launches new advertising campaigns in Italy and Brazil

Cynar, the Italian aperitif brand owned by the Campari Group, is launching major new advertising campaigns in Italy and Brazil centered on the theme of resisting the pressures of modern life.

In Italy, the brand has released a new commercial featuring the Venezia FC community. Set in Venice, the campaign focuses on the pre-match rituals of fans, highlighting social gatherings in local bacari and streets like Sant’Elena and Via Garibaldi to promote a sense of community and shared experience.

In Brazil, Cynar is implementing a 100% offline marketing strategy designed by the agency DPZ. This campaign targets the 'young gentleman' demographic in São Paulo, specifically in the Santa Cecília and Barra Funda neighborhoods. The strategy emphasizes analog experiences, urban culture, and a rejection of digital social media pressure, using out-of-home media to promote a slower, more intentional lifestyle.