Cynosure Lutronic XERF campaign exceeds 1 million views

Cynosure Lutronic has announced that its new brand campaign for the skin beauty medical device ‘XERF’ has surpassed 1 million cumulative views within approximately one month of its release. The ‘Find My XERF’ campaign features actress Park Shin-hye, who has served as the brand ambassador since May 2024.

The campaign emphasizes the device’s ‘dual monopolar RF’ technology, which combines 6.78MHz and 2MHz frequencies. This allows for three adjustable energy delivery depths—shallow, middle, and deep—to accommodate individual skin conditions and treatment areas. XERF is the first product launched following the merger of Cynosure and Lutronic.

To support ‘Full Face Custom’ treatments, the company has expanded its applicator lineup to include smaller i05 and i10 effectors, designed for narrow or curved areas. The campaign is being promoted through online channels such as YouTube and Instagram, as well as outdoor advertising in major Seoul districts including Sinsa-dong and Myeong-dong.