Greece consumer habits shift toward cheaper food amid inflation

A study by the Institute for Retail Consumer Goods Research (IELKA) reveals significant shifts in Greek consumer behavior and dietary patterns between 2008 and 2025. Driven by inflation and the rising cost of living, households are moving toward more economical and practical food choices.

Key dietary changes include a sharp decline in the consumption of beef, olive oil, and fish. Specifically, annual beef consumption per capita dropped from 17.36 kg in 2008 to 12.29 kg in 2025, a decrease of 29.2%. Conversely, poultry consumption has risen by 31.9%, reaching 16.87 kg per capita in 2025 as families seek cheaper protein sources. Olive oil consumption also saw a significant decline, falling from 14.95 liters per capita in 2015 to 8.94 liters in 2025.

Total annual household expenditure on groceries in Greece is estimated at approximately 25.7 billion euros. While individual consumer spending per capita rose to 9,216 euros in 2025, a 5.5% increase from the previous year, the impact of inflation means real purchasing power remains under pressure. Additionally, housing costs have become a major burden, with rents increasing by 14.4%.

Separately, reports highlight a significant food waste issue in Greece, where over 2 million tons of food are wasted annually. This includes approximately 930,000 tons from households, contributing to Greece having one of the highest per capita food waste rates in the EU.