Cyrela wins CRM Data Driven award at 32nd ABEMD Awards

Cyrela, a major Brazilian construction and real estate company, has won the ‘CRM Data Driven’ award at the 32nd edition of the ABEMD (Brazilian Association of Data Marketing) Awards.

The recognition stems from a strategic partnership with PH3A, which utilized data intelligence and media performance to optimize marketing outcomes. The initiative successfully reduced the cost per qualified lead (CPQL) and customer acquisition cost (CAC), while improving return on ad spend (ROAS) and increasing sales margins.

The ABEMD Awards, which evaluated 178 nominees across various categories including ESG, Innovation, and Digital, were judged by a panel of 50 industry professionals and academic specialists. Cyrela was among the 32 top highlights of the ceremony.