Czech retailers Teta and Alza expand loyalty and premium membership programs

Drogerie Teta’s Teta Klub loyalty scheme lets shoppers earn one point for every 30 CZK spent, use a physical or mobile Teta card, and redeem points for 10 % discount coupons on any purchase. Membership is free, with instant club‑price discounts available at checkout and a separate child‑focused program called Brouček.

Alza.cz’s Alza Premium is a paid subscription service offering four membership tiers, including a 30‑day free trial. Benefits include exclusive “Premium Deals”, free nationwide delivery, and other convenience features that become more valuable the more a customer shops on the platform.

Both programs aim to increase customer retention by offering immediate price reductions, point‑based rewards, and tiered perks for frequent shoppers in the Czech market.