Czechia beverage market shifts toward non-alcoholic products

Consumer trends in the Czech Republic are shifting toward non-alcoholic and low-alcohol beverages. Data from the retailer Rohlik indicates that non-alcoholic beer is the fastest-growing segment, now approaching one-third of all beer sales. While traditional lagers remain the dominant category, growing demand is seen in products from small and regional breweries, whereas craft segments like IPA are experiencing declines.

Industry leaders, including Romany Jourdren, CEO of Stock Plzeň - Božkov, note that this shift provides opportunities for innovation in