d Anime Store celebrates 14th anniversary with nationwide 14‑year‑old anime character ads

Japan’s streaming service d Anime Store is marking its 14th anniversary with a large‑scale outdoor advertising campaign. Starting on 3 August, the service will display billboards and station ads featuring twenty popular anime characters who are fourteen years old. The ads run in six locations across four cities – Tokyo (Ikebukuro, Akihabara, Shinjuku), Yokohama, Osaka (Namba) and Nagoya – and remain up to 9 August.

The characters, drawn from titles such as Madoka Kaname (Puella Magi), Sawatari Tsunakichi (Reborn!), Ranka Kanzaki (Idol Master Cinderella Girls) and Insector Hag (Yu‑Gi‑Oh!), are presented with quotes about youthful struggle and hope. A special video titled “14‑year‑old’s Conflict and Heat” links iconic scenes from the featured series and is available on a dedicated website and social‑media channels.

The campaign aims to celebrate the service’s extensive catalogue of over 7,400 anime titles and to engage both long‑time fans and new viewers by highlighting the universal themes of adolescence portrayed in the selected characters.