D-UP launches giveaway campaign for Mascara Day

D-UP is hosting a promotional campaign to celebrate ‘Mascara Day’ on September 8. The date was established by the company based on a Japanese wordplay where the numbers 9 and 8 represent eyes looking ‘clear and wide’ (kukkiri and patchiri).

As part of the event, the company is offering a giveaway via its official X account. A total of 980 winners will receive a set containing a full-sized Hyper Lift Mascara in black and a full-sized Premium Mascara Remover. The campaign runs from September 8 to September 14, 2026. To enter, participants must follow the D-UP official X account and repost a designated post.