D-UP launches limited mega-size eyelash adhesive at Don Quijote

D-UP has announced the limited release of a mega-size version of its popular eyelash adhesive, ‘D-UP Eyelash Fixer EX 552’. The new 10mL bottle, which offers approximately twice the volume of the standard 5mL product, will be available exclusively at Don Quijote group stores.

The mega-size version features the transparent formula, which is the top seller in the series. The adhesive is designed to be waterproof, resistant to sweat and sebum, and becomes transparent upon drying. It is priced at 1,320 yen (including tax).

In conjunction with this release, D-UP has launched a new web commercial featuring Hina Nagahama. The advertisement depicts a comedic ‘eyelash glue sports day’ to demonstrate the product's strong holding power and durability during physical activity.