Dacia CEO Katrin Adt targets growth through electrification and affordability

Katrin Adt, CEO of Dacia since September 2025, is spearheading a growth strategy focused on maintaining affordability while accelerating electrification. Unlike many competitors currently opting for layoffs and factory closures to combat declining sales, Dacia is pursuing an expansionist approach by investing in new models and competition.

The brand aims to balance internal combustion engine offerings with a rapid rollout of electric vehicles. Key developments include a new generation of the Spring electric city car and the potential development of a mini electric model, such as the ‘Hipster’, which could be priced around €15,000. Dacia continues to evolve its lineup with models like the Sandero, Duster, and the larger Bigster to appeal to customers seeking value and versatility.