Daegu student golf tournament and HanSung Motor's Yangpyeong Gran Fondo sponsorship

The 2026 Hana Hi-Tech Daegu Student Golf Tournament concluded at Ocean Hills Yeongcheon CC, featuring 68 promising student golfers from elementary, middle, and high schools in the Daegu region. The event aimed to discover talent and provide competitive experience to foster a cycle of athlete development.

Separately, HanSung Motor, an official Mercedes-Benz partner, served as the main sponsor for the 2026 Yangpyeong Gran Fondo. The cycling event, held in the Yangpyeong and Yeoju areas, saw approximately 1,500 participants competing in Master and Challenge courses. HanSung Motor utilized the event to expand its customer engagement through its ‘Club HanSung’ membership, offering exclusive lounges and family-oriented programs like the Kids Bike Championship. This follows the company's recent involvement in the WTA Korea Open tennis tournament as part of a broader strategy to connect with customers through lifestyle and sports marketing.