Daejeon City reports consumption recovery via Ontong Daejeon 2.0

Daejeon City reported a rapid recovery in local consumption following the resumption of ‘Ontong Daejeon 2.0’ on September 1. During the first month of operation, recharge amounts reached 77.9 billion won, while total payments totaled 78.9 billion won. Compared to March, when cashback was also active, recharge amounts increased by 20.9% and payments rose by 21.4%.

The implementation of a 15% cashback rate in September contributed to a significant rise in usage. Cashback payouts for September reached 11.08 billion won, an 80.4% increase compared to the 6.14 billion won distributed in March. Platform engagement also grew, with the number of registered users increasing to 1.162 million and daily average app logins surpassing 100,000, a 53.7% increase from previous levels.

Data from January to September shows that 54.9% of all Ontong Daejeon payments occurred in restaurants and retail stores, highlighting its role in supporting local small business owners. Additionally, the new ‘Boram Mileage’ service, which links mileage earned through activities like walking and public transport use to the platform, has seen high participation, with over 87,000 users joining within its first month.