Daily Mirror presents SS 2027 collection at Milan Fashion Week

South Korean fashion brand Daily Mirror, founded and creatively directed by Ju Han Kim, presented its Spring/Summer 2027 women’s collection during Milan Fashion Week on September 24, 2026.

The event took place at the Starbucks Reserve Roastery in Piazza Cordusio, utilizing the venue’s industrial aesthetic, including large roasting machines and metal structures, as part of the runway scenography. The presentation featured a runway set among the barista workstations, creating an immersive experience for the audience.

Following the 13:00 runway show, a live musical performance by an emerging Korean artist was held at 13:15, accompanied by a press presentation. The brand is characterized by themes of sobriety, precision, and structural design.