Daimaru Matsuzakaya announces 2027 Osechi lineup

Daimaru Matsuzakaya has announced its 2027 Osechi (traditional New Year food) lineup, focusing on a shift from communal dining to individualized enjoyment. To meet diverse modern needs, the retailer is doubling its number of original products compared to 2020, featuring categories such as cost-effective options, pairing sets for alcohol, regional specialties, and frozen varieties.

Key collaborations include a “New Osechi BOX” supervised by nutritionist Akari Hasegawa, designed for flavor discovery, and a whiskey-pairing set supervised by Suntory Whisky Ambassador Taichi Sasaki. Sommelier Eri Ishibashi is also returning to supervise a marriage-themed set designed to mimic a course meal. Additionally, the retailer is highlighting regional offerings, such as a Hokkaido-themed set featuring local ingredients and specialties like soup curry and shinkoyaki.

In response to rising prices, the company is offering 12 items with prices held steady for five years, including popular options in the 10,000 yen range. Orders will begin online on September 17, 2024, followed by in-store availability on October 1, 2024.