Dairy market shifts as Plasmon expands infant milk range

Plasmon is relaunching its infant milk range, including growth milks for children aged 12 months and older, following its entry into the NewPrinces group. The product line utilizes the company’s ‘Oasi nella Crescita®’ protocol to manage the supply chain from dairy farmers to the production facility in Ozzano Taro, Italy. The range features liquid and powder formulas, including growth milks enriched with vitamins A, C, and D, as well as the postbiotic Nutri-Mune™.

On a broader market scale, cow's milk consumption is seeing a resurgence after decades of decline, particularly in the United States. Driven by adult demand for protein, milk consumption rose by 1.9% in 2024, marking the first annual increase since 2009. This shift has impacted the plant-based beverage sector, which saw a 5.4% sales decrease in the same period, as consumers prioritize higher protein content found in dairy and fortified soy products.