Dairy Queen unveils first-ever Halloween Spellbound Series menu

Dairy Queen has announced its first dedicated Halloween menu, titled the Spellbound Series, which will be available at participating U.S. locations from September 28 through November 1, 2026.

The seasonal lineup features several unique items, including the Enchanted Oreo Blizzard, which uses a purple ube-flavored base and includes a purple shimmer. The beverage selection includes the Bubble Brew DQ Sparkler, a blood orange and lemonade drink topped with cold foam that is designed to bubble when stirred. For savory options, the company is introducing a smoky ghost pepper dipping sauce intended to pair with chicken strip baskets.

Additionally, the promotion includes Mystery Blizzard Buddies, which are $4 collectible plush keychains sold in surprise packaging. There are five character designs available: Blizabeth, Flip, Blenda, Brrrnie, and a rare golden character named Goldie. Customers who find the Goldie plush can win one year of free Blizzard Treats through a sweepstakes program. Participation and stock may vary by location, and the sweepstakes excludes Texas and Quebec.