Daisuke Sakuma stars in new Kaiseki pet food commercials

Daisuke Sakuma, the brand ambassador for Petline Co., Ltd., is appearing in new web commercials for the pet food brand ‘Kaiseki’. The new advertisements, titled ‘I want to get closer to you with Kaiseki, meow’ and ‘Which Kaiseki should I choose, woof’, are scheduled for release on October 1, 2026.

The commercials feature Sakuma, a known animal lover who lives with two cats, interacting affectionately with cats and dogs while they eat the pet food. The ‘Cat version’ highlights the flavor powder and toppings, while the ‘Dog version’ focuses on the ingredients and functionality of the ‘Kenbi’ and ‘Saizen’ product lines. The campaign continues to use the song ‘Hagyu me’ by artist Kaela Kimura.

To celebrate the new products, a promotional campaign will run from November 1, 2026, to January 31, 2027. Customers who purchase 800 yen worth of Kaiseki products can enter a drawing to win original QUO Card Pay or ‘Paint Your Pet’ e-gift cards for custom pet art.