Dallas Cowboys history and franchise value

The Dallas Cowboys are one of the most successful franchises in NFL history, holding five Super Bowl titles won in 1971, 1977, 1992, 1993, and 1995. Since 1989, the team has been owned and managed by Jerry Jones, who serves as both owner and General Manager.

Known as ‘America’s Team’ since 1979, the franchise gained widespread popularity during the 1970s led by quarterback Roger Staubach. The team's history includes long-term leadership from head coach Tom Landry, who coached for 29 seasons and was inducted into the Pro Football Hall of Fame in 1990.

Financially, the Cowboys are recognized by Forbes as the most valuable sports team in the world, with a valuation of approximately $9 billion in 2023. Notable individual historical performances include Troy Aikman’s 1993 season, Bob Lilly’s 1966 campaign, and Deion Sanders’ 1998 season.