Damien Hirst and Dom Pérignon launch collaboration in Milan

The Rinascente department store in Milan is hosting a collaborative project between the Champagne Maison Dom Pérignon and British artist Damien Hirst from November 3 to 16, 2026. The partnership features a limited edition of Dom Pérignon Vintage 2018 and Rosé Vintage 2010, utilizing a kaleidoscope motif designed by Hirst.

The installation explores the parallels between Hirst’s artistic use of the kaleidoscope and the winemaking process of assemblage, where different grapes are combined to achieve balance. The collaboration extends across the department store, including themed window displays, the flagship store, and the Food Hall. Additionally, Maio Restaurant will offer gastronomic pairings, such as jamón ibérico with the Dom Pérignon Vintage 2018, to complement the event.