Quem Ama Cuida sees assault allegations, marriage breakup and power shift in jewelry business
The Brazilian prime‑time soap Quem Ama Cuida continues its dramatic arc with several intertwined storylines. Ex‑secretary Suely files a sexual‑assault complaint against the prominent lawyer Ademir, prompting a police report and a formal notification by the justice system. The scandal drives Ademir’s wife Dora to file for divorce and expel him from their home, intensifying the family conflict. In a parallel corporate thread, the Board appoints Ingrid as president of the Brandão jewelry firm, while Pilar discovers that the valuable ring she intended to sell is a replica, a fact uncovered by Carmita after she steals the piece. Additional subplots show security guard Iuri’s growing romance with Pilar, Tiago’s drunken declaration to Brinha, and a scene where Dan Stulbach’s character grabs a racquet, evoking the 2003 telenovela Mulheres Apaixonadas. The Association of São Paulo Lawyers also lodged a complaint after Globo used its name without consent. These developments are featured in the episodes airing in late July 2026.