Dana White Faces Fan Backlash After Dismissive Remarks at UFC Belgrade Press Conference

During the UFC Belgrade press conference, UFC President Dana White dismissed a reporter's question, calling it “a sh—y question, my friend,” and offering only a vague comment about hoping for “holy sh‑t moments” on Saturday. The exchange went viral, prompting fans to accuse White of losing interest in the promotion and to criticize his focus on projects such as Power Slap and Zuffa Boxing. White also referenced his earlier admission that he has stepped back from core UFC duties since chief business officer Hunter Campbell took over.

In a separate interview, White revealed he actively blocks MMA content from his social‑media algorithm, saying, “I just had to block three other f*cking MMA things so that we keep the MMA out of my algorithm.” He described the content he sees as street fighting rather than professional organized fighting. These remarks have added to the scrutiny of his leadership ahead of UFC’s first event in Serbia, where he previously presented a championship belt to President Aleksandar Vučić.