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Daniel Vorcaro accused of manipulating markets via media and influencers
Leaked messages involving banker Daniel Vorcaro, owner of Banco Master, suggest a pattern of using media outlets and social media influencers to influence market perceptions and corporate transactions.
In one instance, Vorcaro reportedly coordinated with Banco Master’s marketing team to engage influencer Pablo Marçal. The goal was to publish content defending the sale of a 58% stake in Banco Master to BRB, aiming to counter public criticism regarding the quality of the bank's assets and the risks of the negotiation.
Additionally, evidence suggests Vorcaro influenced coverage at Brazil Journal to impact the stock price of the pharmaceutical company Biomm. Following a report commissioned by Vorcaro that focused on a specific interview, Biomm’s shares rose by 98.12% in a single week, increasing the company's market value by approximately R$ 726.8 million without any strategic company disclosures during that period.