Daniela Avanzini named face of LOUNGE fashion campaign

Daniela Avanzini, a member of the girl group KATSEYE, has been selected as the first face of CAST. by LOUNGE, a new talent-led platform from the British loungewear brand. The campaign, which launched on October 22, aligns with the brand’s “Comfort Made Sexy” philosophy as it expands its offerings from lingerie into broader fashion categories.

In interviews, Avanzini discussed the partnership, noting that her background as a dancer makes comfort and functionality essential in her wardrobe. She described her personal style as “cool chic with a little Y2K influence,” emphasizing a preference for pieces that allow her to feel confident and comfortable in her own skin.