Daniela Mercury performs at ExpoReg in Reguengos de Monsaraz

Brazilian singer Daniela Mercury performed at the 32nd edition of ExpoReg in Reguengos de Monsaraz, bringing Brazilian rhythms to the Alentejo region of Portugal. The concert, held at the Parque de Feiras e Exposições, featured a repertoire of her career hits and was part of the event's effort to attract diverse audiences through cultural programming.

During her visit, Mercury emphasized the vital link between culture and tourism, stating that “culture brings tourism and moves cities in the summer.” She noted the growth of summer events in Alentejo and expressed a commitment to performing in locations outside major urban centers to reach broader audiences. Mercury also highlighted the cultural similarities between the Alentejo region and the Brazilian Northeast, citing shared characteristics in climate, landscape, gastronomy, and local hospitality.