Danish study reveals high rates of distracted driving among young adults

A study conducted by Wilke for the Danish Road Safety Council (Rådet for Sikker Trafik) and Alm. Brand reveals that drivers aged 25 to 34 hold the most relaxed attitude toward distracted driving. According to the research, 14% of drivers in this age group consider it acceptable to be inattentive while behind the wheel, which is significantly higher than the overall average of 6%.

To address this issue, the organizations have launched a new campaign film titled ‘Blindkørsel’ (Blind Driving). The campaign highlights how young adults often attempt to multitask during commutes—such as answering messages, attending digital meetings, or tending to children—which can lead to dangerous lapses in concentration. Jakob Bøving Arendt, CEO of the Danish Road Safety Council, emphasized that even a few seconds of inattention can have devastating consequences in changing traffic conditions.