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Danone to acquire Huel after UK regulator clears deal
The UK Competition and Markets Authority (CMA) has cleared Danone’s proposed acquisition of Huel, bypassing the need for a more intensive phase two investigation. The deal, valued at approximately €1 billion or $1.2 billion, was initially reviewed to determine if the merger would negatively impact competition within the United Kingdom.
Danone announced the acquisition in March as part of a strategic push into the functional and complete nutrition markets. By acquiring Huel, a company known for its plant-based meal replacements and strong direct-to-consumer model, Danone aims to bridge the gap between its consumer brands, such as Activia, and its specialized medical nutrition division.
Huel has shown significant financial growth, reporting a 40% increase in profits in its last financial year ending July 31, 2025, with revenues reaching £254 million. The company maintains a strong presence in the UK, Europe, and the US, utilizing both retail channels and digital sales.
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Claims
What the coverage asserts, and how many sources carry each claim.
- [● 3 SOURCES] The CMA decided not to proceed with an in-depth phase two investigation. www.it-boltwise.de · www.powergame.gr · www.thegrocer.co.uk
- [● 2 SOURCES] Danone intends to use the acquisition to expand into the complete nutrition and functional nutrition sectors. www.powergame.gr · www.thegrocer.co.uk
- [● 3 SOURCES] The CMA cleared Danone's takeover of Huel. www.it-boltwise.de · www.powergame.gr · www.thegrocer.co.uk
- [○ 1 SOURCE] Huel's profits grew by 40% in its last reported financial year. www.thegrocer.co.uk
- [● 2 SOURCES] The acquisition is valued at approximately $1.2 billion or €1 billion. www.powergame.gr · www.thegrocer.co.uk
- [○ 1 SOURCE] Huel's revenues were £254m for the year ending July 31, 2025. www.thegrocer.co.uk