Danone's Aptamil launches “Science Meets Love” infant nutrition campaign

Danone Nutricia’s infant‑nutrition brand Aptamil introduced a new advertising campaign titled “La nostra scienza all’altezza del tuo amore” (“Our science meets your love”). The television spot depicts a symbolic journey to the moon, illustrating how far parents would go for their children.

The campaign was created in partnership with the Havas agency and media‑planning partner Mindshare. It highlights the brand’s two new products, Aptamil 2 Nutribiotik and Aptamil 2 Profutura, and stresses the combination of scientific research with parental dedication.

Manuela Borella, vice‑president of Danone’s Specialized Nutrition division for Italy and Greece, said the initiative aims to merge scientific nutrition with the universal love parents feel for their babies. The launch rolled out in Italy in July, targeting families and reinforcing the link between research‑backed formulas and child‑care.