Dar Amira opens Moroccan hospitality venue in Amman

Dar Amira, a new hospitality brand offering authentic Moroccan dining experiences, has officially opened at Abdali Boulevard in Amman, Jordan. The establishment aims to provide a sensory journey through contemporary Moroccan design, traditional music, and a menu featuring authentic dishes and Moroccan tea.

Co-founder and CEO Amjad Haddad stated that Amman serves as the starting point for the brand's regional expansion strategy. The company plans to grow its presence in Middle Eastern markets, specifically targeting Saudi Arabia and Iraq. Co-founder Dania Haymour emphasized that the concept is designed to be more than a restaurant, focusing on a complete cultural experience through meticulous attention to decor, service, and atmosphere.