DARA fronts Bulgaria's new tourism promotion campaign

Eurovision 2026 winner DARA has accepted an invitation from Tourism Minister Ilin Dimitrov to become the face of a large-scale campaign aimed at promoting Bulgaria abroad. The initiative, coordinated with BNТ general director Milena Milotina, will produce video clips and other promotional material featuring prominent Bulgarians from the arts, sport and science.

DARA highlighted her hometown of Varna, citing attractions such as the Varna necropolis, the "Pobiti kamani" stone phenomenon, Aladzha Monastery and Roman baths. She stressed the personal connection needed to convey the country's heritage to an international audience. At the launch, Minister Dimitrov presented DARA with a rose‑shaped statue, a national symbol, underscoring the campaign’s goal of raising global interest in Bulgaria.