Databricks launches AI-driven analytics course and media‑buying platform

Databricks offered a free, hour‑long online course that guides learners from a blank screen to a functional Power BI dashboard built on real Airbnb data. The training uses Databricks’ Genie AI to generate SQL queries from plain‑language prompts and Power BI Copilot to design visuals, requiring no prior SQL, Power BI, or coding experience.

Separately, Databricks outlined an architecture aimed at scaling “agentic” media buying. The blueprint proposes automating coordination of data, trust and operational visibility so advertising teams can shift focus from manual tasks—such as fragmented emails and spreadsheets—to strategic targeting and creative decisions. The approach promises faster campaigns, reduced waste of talent and resources, and better real‑time ad placement opportunities.