Databricks launches Genie One AI coworker and CustomerLake marketing platform

Databricks announced two new enterprise AI products at its Data + AI Summit in San Francisco on June 16, 2026. Genie One is an AI coworker designed for marketing, finance, sales and operations teams. It answers queries by running SQL against a company’s live data lakehouse, pulling information from apps such as Google Drive, SharePoint, Jira and Slack, and can draft documents, build reports, set KPI alerts and schedule tasks. Pricing will shift to usage‑based billing on July 6, 2026, with a free $10 per user per month allowance.

The company also introduced CustomerLake, a new customer data platform that embeds AI‑native, agentic marketing capabilities. Built on the Databricks data infrastructure, CustomerLake aims to move marketers from campaign‑centric workflows to continuous, AI‑driven engagement, offering built‑in decisioning and orchestration. The service is in private preview and is expected to become generally available later in 2026.