David A. McInnis releases new book on AI-driven brand equity

David A. McInnis, founder of PRWeb and pioneer of News Marketing, has announced the release of his new book, ‘Brand Equity: AI, News Marketing, and People: The New Brand Equity Stack’.

The book introduces a framework for modern brand equity, arguing that it is no longer defined solely by consumer memory, but also by how easily retrieval systems can find, trust, and reuse information. McInnis defines brand equity as the accumulated trust, recognition, and preference that creates commercial advantages such as higher prices, faster conversion, and increased resilience.

The proposed ‘brand equity stack’ consists of three pillars: AI for accelerating research and drafting, News Marketing as a credibility and findability engine, and people to ensure brand authenticity at the point of contact.