David Beckham earns over €22 million from World Cup 2026 advertising deals

David Beckham generated more than €22 million (about £19 million) from advertising contracts during the 2026 FIFA World Cup, which was staged across the United States, Mexico and Canada. The former England captain signed with roughly 11‑12 global brands—including Adidas, Bank of America, EA Sports, Home Depot, Lay’s, Lenovo, McDonald’s, Pepsi, Stella Artois and Verizon—turning the tournament into a lucrative commercial platform.

The earnings placed Beckham as the biggest off‑field earner of the event, surpassing other celebrities and athletes. Analysts note that the World Cup itself generated approximately $15 billion in total revenue, with advertising representing a major share. Beckham’s continued visibility as co‑owner of Inter Miami and his extensive social‑media following contribute to his high market value.

The figures were reported by multiple outlets in different languages, all confirming the same approximate total and the list of sponsoring brands.