David Beckham's luxury brand generates £5.4 million in annual profit

Sir David Beckham's luxury fragrance and licensing business is generating approximately £17,250 in daily revenue. Financial reports indicate that his collection achieved a turnover of £6.3 million last year, resulting in a profit of £5.4 million.

The business, managed by Seven Global LLP, includes popular fragrance lines such as ‘Instinct’, ‘Classic Blue’, ‘True Instinct’, ‘Bold Instinct’, and ‘Classic Homme’. The company also oversees the ‘Eyewear by David Beckham’ collection through a licensing agreement with the Safilo Group.

Financial statements show the company holds £7.9 million in cash with total assets valued at £10.4 million. The brand's success is attributed to its global commercial and licensing activities, which continue to provide long-term revenue through partnerships with brands such as Breitling, Armani, Gillette, and Biotherm Homme.