David Beckham stars at World Cup with Tudor watch and major brand promotions

David Beckham appeared at the World Cup semi‑final between Spain and France wearing a Tudor Monarch watch, underscoring his role as a fashion and luxury ambassador.

Off the pitch, Beckham has become the face of the tournament in the United States, fronting advertising campaigns for brands such as McDonald’s, Major League Soccer, Stella Artois, Home Depot and Bank of America. He visited the England squad in Miami before their quarter‑final, received a legacy cap, and was recently presented with a star on the Hollywood Walk of Fame alongside friend Tom Cruise.