Davido and Martell debut Limited Edition Afrobeats collection

Musician Davido and Martell have launched a Limited Edition Afrobeats collection, marking a new stage in their brand partnership. The collection was officially debuted on October 28 at Bathhouse Studios in New York City.

Developed in collaboration with visual artist Prince Gyasi, the collection incorporates West African cultural elements into its design. Davido described the bottle as captivating, noting that the use of gold, red, and blue reflects both Martell colors and African cultural aesthetics. The new bottle design also makes its debut in Davido’s music video for “Already Falling.”

The launch event was hosted by Nigerian-born UK media personality Adesope “Shopsydoo” Olajide and featured music by Nigeria’s DJ Ecool. The evening included a fireside chat between Davido, Prince Gyasi, and Shopsydoo regarding the cultural significance of the collaboration.