Dayal Opticals launches DO Outlet with permanent 50% discount on luxury eyewear in India

Dayal Opticals, a retailer with more than six decades of experience in premium eyewear, has introduced a new retail format called DO Outlet. The concept offers a flat 50 percent discount on luxury eyewear at all times, rather than seasonal sales, aiming to make high‑end glasses more accessible to a broader audience.

The first DO Outlet store follows a pilot in Khan Market and will open in New Delhi’s high‑footfall Connaught Place. Director Sarvash Kalra said the initiative “democratises” luxury by providing consistent value, inviting a new generation of consumers to purchase premium eyewear without waiting for sales.

The launch expands Dayal Opticals’ portfolio toward value‑conscious, brand‑aware shoppers while maintaining the brand’s reputation for authenticity and craftsmanship.