DAZN announces European football schedule amid World Cup viewing analysis

DAZN has announced its broadcasting schedule for the upcoming European football season, covering major leagues including La Liga, Ligue 1, Serie A, and the Bundesliga. The coverage includes key matchups and highlights the participation of various Japanese players across these leagues, such as Takefusa Kubo in La Liga and Takumi Minamino in Ligue 1.

In a related analysis of football consumption, Dentsu released data regarding viewing habits during the FIFA World Cup 2026. The study categorized fans into four distinct viewing styles based on kickoff times: ‘Life-Start Type’, ‘Theater Type’, ‘Life-Balance Type’, and ‘Recovery Type’. The data revealed that fans significantly adjusted their daily routines to watch matches, with the ‘Life-Balance Type’ seeing a 10–20% decrease in commuters on major Tokyo rail lines during specific match windows.