DC Coffee launches 600g “Fuel Your Creativity” range at Woolworths across Australia

Melbourne‑based specialty roaster DC Coffee has introduced a new 600 g “Fuel Your Creativity” coffee range exclusive to Woolworths, expanding its retail presence in the Australian grocery channel. The launch is accompanied by a refreshed brand identity and an integrated national campaign developed with creative agency Hellions, running on BVOD, YouTube, out‑of‑home, social platforms, e‑commerce sites and email.

CEO Trevor Simmons said the platform reframes coffee as a stimulant for creativity, describing the brand as “the most exciting, engaging coffee brand out there.” The new range, priced at AU$23, features updated packaging designed to increase shelf impact and extend the brand’s artist‑led visual style across typography, illustration, colour and motion.

The move builds on DC Coffee’s earlier wholesale distribution to more than 200 cafés and marks a significant step in its long‑term investment in the grocery market.