[CLSTR]
< Back to all clusters
[BUSINESS] · China, Hong Kong SAR China · 4 sources

started · updated

De Beers Group and Chow Tai Fook launch Desert Rose collection

Desert Rose collection natural diamonds luxury jewellery China consumer market

De Beers Group and Chow Tai Fook have launched the Desert Rose collection at the Jewellery & Gem WORLD (JGW) event in Hong Kong. The collection, consisting of 20 pieces, draws inspiration from desert rose formations and succulent plants.

The jewelry is currently available at selected Chow Tai Fook stores across 25 cities in China. This launch marks a continued collaboration between the two companies, which includes natural diamond campaigns and staff training. The partnership aims to increase consumer desire for natural diamonds in China and strengthen consumer confidence in their long-term value, aligning with Chinese government advocacy for consumption upgrading.

Entities

Chow Tai Fook · De Beers Group

Sources

De Beers Group and Chow Tai Fook Jointly Launch Desert Rose Collection at JGW [businessintelligence.mo]
De Beers Group and Chow Tai Fook Jointly Launch Desert Rose Collection at JGW - PAN AFRICAN VISIONS [panafricanvisions.com]
De Beers Group and Chow Tai Fook Jointly Launch Desert Rose Collection at JGW [europeanbusinessmagazine.com]
De Beers Group and Chow Tai Fook Jointly Launch Desert Rose Collection at JGW [alvinology.com]