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[TECHNOLOGY] · Brazil · 4 sources

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Death Techs drive digital transformation in funeral services market

The funeral services market is undergoing a digital transformation through the emergence of ‘Death Techs’—companies applying technology to bereavement, funeral assistance, and end-of-life planning. This shift includes digital service contracting, document management, digital memorials, and remote assistance.

According to data from the International Data Corporation (IDC), capital investment across various sectors is projected to reach R$ 616 billion in 2025, supporting this broader trend of digitalization.

Legacy Funeral is positioning itself within this landscape using a marketplace-inspired model. The platform aims to increase transparency and simplify the decision-making process for families by aggregating various service providers in one environment. The company offers features such as service comparison, digital contracting, and progress tracking, while maintaining traditional support channels like telephone and messaging apps to assist users during sensitive times.

Entities

International Data Corporation · Janaína Cunha · Legacy Funeral

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Sources

about 1 month ago