Decathlon expands presence in Spain with Madrid campaign and Granada store opening

Decathlon is launching several initiatives in Spain, including a major advertising campaign in Madrid and a new store opening in Granada.

In Madrid, the brand has deployed a large banner in Plaza Mayor to mark the start of the 'back to school' season. The campaign focuses on the digital phenomenon of parents' WhatsApp groups reactivating after the summer holidays to organize school supplies and extracurricular activities.

Simultaneously, Decathlon is opening a new 'Decathlon City' location at the Nevada Shopping center in Armilla, Granada, on August 27. The inauguration will feature sports challenges, prizes, and the presence of influencer Solange Janssens. The new store will offer a wide range of products covering disciplines such as mountain sports, cycling, football, swimming, padel, fitness, and running, alongside a dedicated sports nutrition section.